Palabra Candy Packaging Series

This line of candy confections shows visual and sensory design with kinesthetic patterns. There are three visual options: psychedelic whirls for coconut and berry lines, and prismatic shapes for lollipops. The whirls recreate the flavor experience by contrasted color creating visual movement. The lollipop package greets playfulness with big geometric shapes and rainbow gradations. Typography gets into the action as well, with "Palabra" in rainbow colors to tie the brand together. The pack designs, from hexagonal jars to retro-pack cartons, join in on the style. This indicates how branding helps to take products from mere products to beautiful pieces of art and useful, as well.